I have a strong feeling that we have a growing mischief in the AI world associated with LLM (Large Language Models). The genie of speculation has been let out of the bottle by OpenAI (or Microsoft) and the subsequent use of neural networks by marketers and students which is always a dangerous combination.

AI vs Salespeople: Augmentation or Replacement?

A big change is happening in the world of B2B commerce. Companies that still believe that relationships are the most important thing for a successful business are starting to fall behind. Data shows that they are being overtaken by competitors who have adopted successful techniques from B2C.

Europe is missing the B2B train: Growth is in data, not relationships!

In preparation...

Omnicrane article is on the way

Building Customers Communities in B2B